EconomicsECON 161B Marketing Research

Prepares students to conduct market research and use it in solving real management problems. Students work with a company to solve marketing-based problems. Students conduct research, process data, and make a presentation to the company's management. Course work involves marketing, statistics, and communications; material is both qualitative and quantitative.

Requirements

Prerequisite(s): ECON 113 and ECON 161A.

Credits

5