PoliticsPOLI 190A The Manufacture of Consent

Explores diverse strategies to generate popular consent developed by actors and groups aiming to promote their understanding of the world and acquire political power since the beginning of the 20th century. Traces a genealogy of political communication from the birth of marketing and propaganda to the advent of a public sphere shaped by infotainment and big data. In so doing, it reflects on the impact of increasingly sophisticated forms of political communication and advertising on the public's trust. Course also introduces different notions that serve to explain the current state of public debates in liberal representative regimes (manufacture of consent, cultural hegemony, public sphere, simulacrum, etc.).




Thomas Serres