MUSC 81F Music, Mass Media, and Marketing

Examines the relationship between music, advertising, and consumer behavior. Music is an integral part of our lives–it accompanies us in many different places and we encounter it quite a bit throughout the day. It can stimulate a wide range of emotions and is a vital factor in the interactive process of consumer behavior. It receives significant consideration in marketing research, which examines its influence on consumer reactions through advertisements. Course surveys examples dating from the rise of commercial radio through current commercials.