CRWN 191 Marketing for Good

Marketing for Good is a service-learning course. Student teams are matched with real-world clients, establish their needs through interviews, and develop a marketing plan. This plan may include branding, logo design, messaging, digital storytelling (through video, film or photography), website and social media campaigns, and more. During its execution, students take on roles and responsibilities that mirror the industry such the rols of writer, art director, product marketing head, and marketing strategist. Thus, students experience the totality of a marketing project, getting a firsthand understanding of how marketing teams work and how they can scale as the size of the team grows.