ECON 139B E-Commerce Strategy

Review of economic principles and trends in e-commerce, including online retailing of physical products, digital products and services, financial services, business-to-business transactions, e-business, and e-marketing. Business-to-business and business-to-consumer business models are explored both in terms of strategy and implementation. Topics include how and why successful companies deploy e-business strategies and how these evolve in fast-changing technological and business environments..