CRWN 90 Start-up Entrepreneurship Academy

Introduction to the basics of setting up a start-up company using the Lean Launchpad/NSF I-Corps model of instruction. Students learn principles of data collection, marketing processes, and resources needed for new companies. The class is articulated around the design of a business plan, in groups of 4-5 students coached by a successful entrepreneur, and culminates in a presentation. The market research for the project involves talking to at least 5 potential customers, partners, channels and/or related experts each week.