CRWN 91 Creative AI and Marketing

Five-credit online course to introduce students to the world of marketing design or other creative occupations. This is an online project-based class where students are trained in the marketing fundamentals needed to succeed in today’s dynamic marketing industry. This includes branding, project management, and website creation. In addition, this class incorporates hands-on experience with AI software tools for the generation of text, image, and video content while introducing important ethical issues raised by the use of AI such as data privacy, algorithmic bias, and the responsible use of AI. (Formerly Marketing for Good.)