CRWN 91 Marketing for Good

Service-learning class that takes students through the process of creating a marketing plan for a real client. Begins with design and marketing fundamentals and the marketing brief. Teams are formed and assigned projects with local businesses or UCSC startups. Client needs are established through interviews. After a clear understanding of the problem is established, ideation occurs with solutions developed and executed. These may include creating branding, logo design, messaging, digital storytelling (through film, website, social media campaigns), interior design, and product design specification feedback and posters.